Boombotix
Amplifying the digital presence of portable audio
Boombotix, a San Francisco-based company specializing in portable audio products for active lifestyles, sought to launch their flagship product, the Boombot Pro. They partnered with Altolabs to create a dynamic web experience that reflects the brand's energy and appeals to outdoor enthusiasts.
Solution //
E-commerce, Website, Brand
Role // Digital Designer
Responsiblities
Developed a modern, minimalist color palette to highlight the product's sleek design.
ncorporated motion graphics to enhance user engagement and interactivity.
Ensured critical information was accessible without being overshadowed by visuals.
Project specifications
Tools:
Adobe Photoshop
Adobe After Effects
The Challenge
Boombotix needed a website that:
Reflected Brand Identity: Capturing the exhilaration and rush associated with their products.
Engaged Users: Encouraging interaction and exploration of the Boombot Pro features.
Balanced Aesthetics and Information: Showcasing the product's design while providing essential details.
Design Solutions
Boombotix needed a website that:
Reflected Brand Identity: Capturing the exhilaration and rush associated with their products.
Engaged Users: Encouraging interaction and exploration of the Boombot Pro features.
Balanced Aesthetics and Information: Showcasing the product's design while providing essential details.
Impact & Results
Enhanced User Engagement: The interactive design elements led to increased time spent on the site and higher user interaction rates.
Positive Brand Perception: The cohesive visual and interactive experience reinforced Boombotix's image as a leader in portable audio for active lifestyles.
Improved Information Accessibility: The strategic use of motion and auto-scrolling ensured users could easily access detailed product information without distraction.
Team
—
Director: Lea Pische
Digital Designer: Mei Li
Developer: Edwin Hermawan