Tapcart
Solution //
B2B, SaaS, CMS
Role // Lead Designer
With the vision to transform mobile commerce for all, Tapcart is a company that provides Shopify brands with the ability to create mobile apps. After the successful launch of Tapcart's marketing website, there was a demand for an enhanced platform that allows brands to easily design and manage their app stores. The primary goal was to simplify and streamline the process of building an app store, eliminating unnecessary complexities and clutter.
The challenge
The challenge
Starting a web tool from scratch entails extensive research and data gathering. However, as a Series A startup, we did not have the luxury of conducting comprehensive research. Many of the challenges I encountered were business-related, and I needed to devise solutions that were both practical for the business and effective for the end-users. To gather as much insight as possible, I diligently asked our clients a multitude of questions, and brainstormed various solutions with the engineering team.
Journey
Each store has its own unique collections that they wish to highlight upon launching their app. To enable users to create their own distinct app stores, I created a range of storytelling components that allow each store to showcase their collections in a way that best represents their brand. With a straightforward drag and drop interface, users can effortlessly add or remove components, as well as previewing each component in real-time.
See it live
Team
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Director: Eric Netsch
Design Lead: Mei Li
Developer: James Gobert